Pinelake Industries (our parent company) was named after the street we grew up on in Houston, TX. We are three brothers (Eli, Ricky and Zeke Cruz) that have enjoyed starting and growing our company since 2014. Before 2014 in around 2005 Rick and Zeke moved to a town near Dallas, where they started a pest control company. After being asked many times over the years about all-natural products that are less harmful around the home they dug in, researched and tested many, many ingredients to finally come up with Rodent Defense Small Animal repellent and deterrent. The success of the product led to more and more ideas for products so they sold the pest business and moved back to Houston to join forces with the oldest brother Eli and Exterminator’s Choice products were born. Together we have made many safe, all-natural repellents for most home, garden and pet pests and now sell them around the globe. We strive to keep doing what we love and make great products that our customers love and tell their friends and family about!